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181. Raw material costs, managementnike air max costs, wage costs have been rising, panic, anxiety spread to large and small enterprises. It began in 2004 Wenling Footwear reality picture, Wenling City, even in the related materials in the departments of "crises" word to describe the reality behind the picture Wenling Footwear. As the local leading industry, Wenling City, a total shoe-making enterprises 3863, annual output value of the local contribution to the ten billion dollars. Over the past decade, almost all of air max shoes the cheap low-end shoe companies have followed the development of the Road, even among the top five local treasure Little, Aoli Lai, Zhejiang Noel, Wuzhou, Xidebao these five footwear enterprises, in the market themselves, and winning is not the brand. Experts pointed out that the competitive advantage of low cost core industries, the lack of brand support, air maxes the cost rises, the profit is lower than that. Wenling Footwear thus considerable value, below the surface prosperity of the crisis hidden. That is, in the year, the footwear is Wenling municipal government as the city's new industrial development planning in six manufacturing bases. At least that level of support the Government's determination to develop theair max 95 footwear industry, as well as high hopes for the industry. From domestic to export Increased competition, the low-margin low-cost footwear Wenling further down the road narrow. Relevant statistics show that as early as 2001, China's leather supply amounted to 2.1 billion pairs, the market is already saturated, but the shoe increase. In China, Guangzhou, Wenzhou, Jinjiang continued expansion of traditional shoes, Henan, Hebei, Harbin and other places as rookie shoe, something echoed the Separatist South confrontation has taken shape. Wenling home while in recent years, nearly 1,000 new shoe. Shoe-making enterprises are mainly Hengfeng, Wenling --- The zone, tiny shoe pay to pay crowded crowded, and so-called "factory", the vast majority of the main room is home. Recently, a shoe person in charge told reporters: "not want to make many, the most important thing is how to minimize expenses, enough to make for happy." No brand advertising, the only "ad" is : "You're cheap, I'm cheaper than you," a vicious circle no one can stop growing. The domestic market suffers, he moved to the international market of utmost urgency. In the late 20th century, 90, reached the Middle East Wenling shoes started its business strategy is exactly the same: cheap low-end. This business strategy is not rich in the Middle East to meet the consumers, Wenling shoe sales soared. Subsequently, shoes, etc. 4 Taizhou Wenling Aoli Lai shoe business, first set up business in Dubai in the Middle East institutions abroad. Have to follow the other shoe has Wenling shoe companies set up offices in Dubai, up to more than 60. But did not last long, follow the trend of large-scale serious consequences to follow: The current inventory of Wenling Dubai has as many as several million pairs of shoes, some sales were lower than the manufacturer's factory price is also low, a serious imbalance in supply and demand. "Are not famous, everyone's shoes are similar, huddled together and only one dead." Shoes Co., Ltd., Zhejiang, chairman of Chen Xianlong Sheraton said. Wenling is now in Dubai shoe market, and only a small fraction of them do not lose money, even a small part of a considerable profit. Dubai market is just a typical reporter has learned that in Africa, Latin America and other markets, but also to some extent there is supply and demand are the disadvantages of Wenling shoes. But this is not all Wenling shoes export, as the market's treasure Little foresight and other large shoe companies, and even the Thai river shoes, shoes, etc. Aoyu SMEs, due to follow suit as soon as possible to follow that may lead to imbalance between supply and demand , so as far as possible in carrying out attack on all fronts when the export business, to some extent avoid the vicious competition. Now, more and more Wenling shoes in some developed countries in Europe and America market. Cost is "past tense" Almost no real strong footwear enterprises, Wenling Footwear missing a key role in this: a leader. Almost no one unstoppable shoe brand, "low-grade, low-cost, low profit" of the disadvantages of the essay has been difficult. Not only that, can not control the rising costs of making low cost has become a "past tense." Hengfeng is just a small town in Wenling, but the town's land has been called "astronomical." It is understood that several years ago, some stores Yokomine land for housing up to millions or even hundreds of million, Hengfeng shoe market rental stores also unusually high. Now up to "you have the money can not buy land." Macro-control in 2004, Wenling footwear enterprises, especially impressive. Some reflection that, after the overall planning guidance and government neglect led to the development of the important reasons for disorderly shoes, which were dismissed as "overdraft Resources for the Future," the extensive development mode is the root factor. Following the macro-control, the raw material costs, freight rates rise, workers wages follow. The continuing power shortage occurs, oil shortage, the result of underemployment Wenling Footwear, costs rise further. It is understood that the production cost of Wenling shoes close to the rest of the production of shoes. Prior to this, Wenling shoe business, with its flexible mechanisms, time and time again withstood the test of the development of changes in the external environment. But industry insiders believe that the current unprecedented challenge, and further highlights the drawbacks of the development of Wenling Footwear, just by virtue of a flexible mechanism to be difficult to pass, change the development mode, building the brand has become a top priority.