180. Lineapelle recent exhibition held nike air max in Italy, the UK CamtexFabrics company exhibited new products. This product is for the safety footwear market needs and the development of a conductive lining. This added a special fiber lining, you can make to minimizeair maxes the accumulation of static electricity, air max shoes thus avoiding the risk of spark ignition and reduce the possibility of electric shock. The same performance also makes the lining is also suitable for electronic equipment production sites, and the static final product may air max 95 be harmful to the environment or equipment worn other boots, wide application areas.
179. Italy, 1-2 May 2005, exportsnike air max to non-EU countries is not busy momentum, resulting in the two-month trade deficit increase of 500 million euros last year, reaching 3.087 billion euros, only to the United States and Russia, faster export growth. Earlierair max shoes this year, due to the continued strong euro, rising raw material prices and energy shortages, Italy in February's exports to non-EU countries fell 3.3% to 1, this is the third month of decline in exports, while importsair maxes are not strong in February , only 0.4% increase over January. February's trade deficit was 1.128 billion euros, three times over the same period last year. February this year, Italy's exports to non-EU countries accounted for 40.7% of total exports, which exports to Russia increased 30.7%, exports to the U.S. grew 6% to 3.2% of air max 95 China's export growth, while Japan and Turkey to exports fell by 3.1% and 1.8%. From imports, due to higher oil prices, OPEC's imports from Italy increased by 33.6%, and also because the depreciation of U.S. dollar, making imports from the United States means an increase of 20.8%, from Russia, Turkey and the rapid development of China's imports, an increase of respectively 41.1%, 41.6% and 32.9%. Exports from the industry perspective, clothing, shoes, chemicals and metal products are gradually lost ground, and furniture, machinery and agricultural exports remained difficult. Vice Minister of Productive Activities of Italy Urso (AdolfoUrso) said that as the prices of raw materials, making Italy's trade deficit gradually increased. Italian Foreign Trade Association, Xikuntiye in (BeniaminoQuintieri) pointed out that the high price of oil makes the Italian imports rose to a serious trade deficit
181. Raw material costs, managementnike air max costs, wage costs have been rising, panic, anxiety spread to large and small enterprises. It began in 2004 Wenling Footwear reality picture, Wenling City, even in the related materials in the departments of "crises" word to describe the reality behind the picture Wenling Footwear. As the local leading industry, Wenling City, a total shoe-making enterprises 3863, annual output value of the local contribution to the ten billion dollars. Over the past decade, almost all of air max shoes the cheap low-end shoe companies have followed the development of the Road, even among the top five local treasure Little, Aoli Lai, Zhejiang Noel, Wuzhou, Xidebao these five footwear enterprises, in the market themselves, and winning is not the brand. Experts pointed out that the competitive advantage of low cost core industries, the lack of brand support, air maxes the cost rises, the profit is lower than that. Wenling Footwear thus considerable value, below the surface prosperity of the crisis hidden. That is, in the year, the footwear is Wenling municipal government as the city's new industrial development planning in six manufacturing bases. At least that level of support the Government's determination to develop theair max 95 footwear industry, as well as high hopes for the industry. From domestic to export Increased competition, the low-margin low-cost footwear Wenling further down the road narrow. Relevant statistics show that as early as 2001, China's leather supply amounted to 2.1 billion pairs, the market is already saturated, but the shoe increase. In China, Guangzhou, Wenzhou, Jinjiang continued expansion of traditional shoes, Henan, Hebei, Harbin and other places as rookie shoe, something echoed the Separatist South confrontation has taken shape. Wenling home while in recent years, nearly 1,000 new shoe. Shoe-making enterprises are mainly Hengfeng, Wenling --- The zone, tiny shoe pay to pay crowded crowded, and so-called "factory", the vast majority of the main room is home. Recently, a shoe person in charge told reporters: "not want to make many, the most important thing is how to minimize expenses, enough to make for happy." No brand advertising, the only "ad" is : "You're cheap, I'm cheaper than you," a vicious circle no one can stop growing. The domestic market suffers, he moved to the international market of utmost urgency. In the late 20th century, 90, reached the Middle East Wenling shoes started its business strategy is exactly the same: cheap low-end. This business strategy is not rich in the Middle East to meet the consumers, Wenling shoe sales soared. Subsequently, shoes, etc. 4 Taizhou Wenling Aoli Lai shoe business, first set up business in Dubai in the Middle East institutions abroad. Have to follow the other shoe has Wenling shoe companies set up offices in Dubai, up to more than 60. But did not last long, follow the trend of large-scale serious consequences to follow: The current inventory of Wenling Dubai has as many as several million pairs of shoes, some sales were lower than the manufacturer's factory price is also low, a serious imbalance in supply and demand. "Are not famous, everyone's shoes are similar, huddled together and only one dead." Shoes Co., Ltd., Zhejiang, chairman of Chen Xianlong Sheraton said. Wenling is now in Dubai shoe market, and only a small fraction of them do not lose money, even a small part of a considerable profit. Dubai market is just a typical reporter has learned that in Africa, Latin America and other markets, but also to some extent there is supply and demand are the disadvantages of Wenling shoes. But this is not all Wenling shoes export, as the market's treasure Little foresight and other large shoe companies, and even the Thai river shoes, shoes, etc. Aoyu SMEs, due to follow suit as soon as possible to follow that may lead to imbalance between supply and demand , so as far as possible in carrying out attack on all fronts when the export business, to some extent avoid the vicious competition. Now, more and more Wenling shoes in some developed countries in Europe and America market. Cost is "past tense" Almost no real strong footwear enterprises, Wenling Footwear missing a key role in this: a leader. Almost no one unstoppable shoe brand, "low-grade, low-cost, low profit" of the disadvantages of the essay has been difficult. Not only that, can not control the rising costs of making low cost has become a "past tense." Hengfeng is just a small town in Wenling, but the town's land has been called "astronomical." It is understood that several years ago, some stores Yokomine land for housing up to millions or even hundreds of million, Hengfeng shoe market rental stores also unusually high. Now up to "you have the money can not buy land." Macro-control in 2004, Wenling footwear enterprises, especially impressive. Some reflection that, after the overall planning guidance and government neglect led to the development of the important reasons for disorderly shoes, which were dismissed as "overdraft Resources for the Future," the extensive development mode is the root factor. Following the macro-control, the raw material costs, freight rates rise, workers wages follow. The continuing power shortage occurs, oil shortage, the result of underemployment Wenling Footwear, costs rise further. It is understood that the production cost of Wenling shoes close to the rest of the production of shoes. Prior to this, Wenling shoe business, with its flexible mechanisms, time and time again withstood the test of the development of changes in the external environment. But industry insiders believe that the current unprecedented challenge, and further highlights the drawbacks of the development of Wenling Footwear, just by virtue of a flexible mechanism to be difficult to pass, change the development mode, building the brand has become a top priority.
161. Recently, according to AQSIQ promulgatednike air max the "Measures for the Administration of Chinese famous brand" requirement, China Brand Strategy Promotion Commission issued Notice No. 1 of 2005, defined the brand in China in 2005, evaluation of directory. Among them, the professional sports air max shoes shoes (special shoes, track and field competition) into this year's new catalog. In addition, shoes, sneakers and other products for the expiration of 22 re-evaluation of the Chinese famous brand products directory. Details are as follows: First,air maxes for the evaluation of new Chinese brand directory: Corn starch, soybean milk powder, edible vegetable oils (soybean oil, canola oil, peanut oil), frozen prepared food cooked poultry meat (chicken, duck), canned meat, complex spices (chicken, spice seasoning), concentrated apple juice, toothbrush, bra, tie, jacket, was class (duvet, chemical fiber was), air max 95 tissue (Zhijin Zhi, toilet paper), ceramic seal faucets, range hoods, ceramics (tableware, tea sets), clock, jewelry (pearl jewelry, metal coating fashion jewelry), blood pressure (mercury type), solar water heaters, indoor fitness equipment (treadmill), professional sports shoes (special shoes, track and field), spring mattress, electric toys, household Fan, Xiaoduwangui, laminate flooring, security doors, outdoor lamps, notebook computers, colored paper, yarn and denim, corduroy, silk, spandex yarn, synthetic leather / leather, CNC punching machine, jack , diesel engine (multi-cylinder, single cylinder), air-conditioning compressors, industrial bearings (cars, trains, rolling bearing bearings for mining, steel rolling oil film bearings), container, port material handling equipment, refrigeration equipment (screw type refrigeration and air conditioning units) , industrial process energy recovery power generation equipment, explosion-proof motors, transformers (110KV and below oil-immersed, dry), distributed control systems, ammonium chloride (N), potassium chloride (potash), compound fertilizer, phosphate ammonia, caustic soda, architectural coatings (interior and exterior), polyurethane resin, ABS resin, amino composite materials, rubber V belt, float glass, glass fiber (roving, E-glass fiber chopped strand mat), steel (automotive steel, railway rails, cold-rolled silicon steel sheet, hot-rolled H section steel), oil and gas industrial pipe, high-precision copper tube (inner grooved copper tube), electrolytic nickel, tin ingots and other 65 products. Second, due to re-evaluate the Chinese famous brand directory: Electric freezers, electric water heaters, gas water heaters, beer, wine, hot sausage, milk powder, liquid milk, toothpaste, down jackets, cashmere sweaters, shoes, shoes, bedding (series products supporting parts), synthetic detergent, camera (single lens reflex camera, viewfinder camera perspective), servers, telephone (landline), batteries (alkaline manganese batteries once), watches, cigarette, color film and other 22 products. Where in this year's evaluation of China's brand-name manufacturers within, may on a voluntary basis, according to "Chinese famous brand management approach," the rules and declare the work of brand-name products in China in 2005 requirements, at the stipulated time, to enterprises of the province , autonomous regions and municipalities Quality and Technical Supervision declared. It is reported that "Chinese famous brand" selection, has been attached great importance to local governments, Wenzhou, Foshan, the government introduced measures, heavily reward companies to create brand-name products. Therefore, the well-known brands to remind Mr. Zhao Changbiao real intention to become experts in the "China Famous Brand" and meet the relevant conditions of the large number of enterprises closely.